Birth of daysoft direct
In 2005 the Opticians Act was changed with profound consequences! The, perhaps unintended, consequence was to see the UK Supermarkets starting to sell contact lenses. Tesco & Asda joined Loyds pharmacies in starting to market contact lenses to the UK public. Without exception the major manufacturers commenced supply and, soon after, Independent Opticians noticed the effect ... prices to consumers by these new entrants were less in many cases lower than the Independents could buy from the manufacturers.
The response by daysoft-direct was to start to sell direct to wearers in the UK with daysoft then providing a rebate with every order to its long standing Independent customers in the event of one of their patients electing to buy from daysoft-direct on-line. "This 'partnership' was our way of making the benefits of the Internet available to the public (who clearly want it) whilst sharing the margin with our high-street Independent Optician customers. Our prices, by the effective use of our manufacturing technology and our investment in new-technology allows us to undercut the supermarkets by up to 30%" The full details of this unique business model were reported in the Optician journal after daysoft's Independent Optician customers had been put in the picture and are published in the ground breaking B2B and B2C website www.daysoftlenses.com
